Consistent with its reputation as the "Conference of Champions," the Pac-12 is proud to champion the nation's first collegiate sports conference focused entirely on integrating sustainability into college athletics and across college campuses.
In the pioneering spirit of the West Coast, the Pac-12 and each of its member universities are proud members of the Green Sports Alliance - making the Pac-12 the only major NCAA conference to unify in support of sustainability through such focused action.
All of the Pac-12 athletic departments have committed to measuring their environmental performance, developing strategies and goals to reduce their impact, monitoring their progress, and engaging fans and communities in greener practices. The Pac-12 is committed to using the power of sport to promote healthy, sustainable practices to its campus communities and among Pac-12 fans.
This inaugural Pac-12 Sustainability Conference signals an elevated approach to enhancing sustainability efforts within collegiate athletics departments, designing new collective initiatives, and sharing best practices to transform college sports into a platform for environmental progress.
Innovative Inclusion: How Can We Innovate our Business to Include Women Employees and Sports Fans?
The fifth annual Women, Sports & the Environment Symposium invites both men and women to a uniquely collaborative opportunity to reflect on what actions and strategies we can take to better include women in the workplace and in the fan base. The Symposium will feature a panel of industry experts and women leaders who have innovated their organizations to better include women in their business or sporting experiences. After the panel, the audience will participate in a facilitated discussion on what changes we can make personally and professionally to include the perspective of women and capture the market opportunity of women. The annual Women, Sports & Environment Symposium is one of the many ways that the Green Sports Alliance works to include the perspective of female thought leaders working at the confluence of sports and the environment.
Sacramento Welcome: Mayor Darrell Steinberg | Mayor, City of Sacramento
Kings Welcome: Vivek Ranadivé | Owner and Chairman, Sacramento Kings
Keynote: Bill Walton | Basketball Legend & Ambassador for the Health of the Earth
Whether it is clothing, camping gear, food, or sporting events, water is embedded in every product’s lifecycle. The global water crisis has a direct impact on a company’s products, supply chain, stakeholders, and communities. Tackling the issue provides an opportunity to not only directly affect the company’s water footprint, but also to engage stakeholders in a larger, public conversation about water conservation and restoration. With REI locating its newest LEED Platinum distribution center in Phoenix, the NHL bringing hockey to the desert with an expansion team in Las Vegas, and Waste Management hosting the “Greenest Show on Grass” at the Phoenix Open, three prominent brands are talking a lot about water. Profiling these leaders in water conservation and restoration, this interactive workshop will have the brands answering the question in stakeholder engagement: “Why water?”
Panelists will discuss how each company is walking-the-walk and how they’re telling their story, all while highlighting which concepts sink and which float when it comes to storytelling around water. Through roundtable discussions, the audience will dive into topics including: gaining leadership support for initiatives and campaigns, effectively communicating with internal and external stakeholders, and inspiring consumers and fans to conserve water.
Waste management at sports venues is not without its challenges. Professional and collegiate teams are developing unique solutions that not only promote efficient waste management, they also engage their fans, staff, and communities along the way. Successful recycling and composting initiatives at sports venues typically bring together public and private partners to divert the waste generated by thousands of fans during each event, while not breaking the bank. These venues go up the chain to evaluate waste sources and develop solutions to minimize waste generation across the life cycle of the products they purchase.
Speakers representing professional and collegiate teams will present examples of effective waste management programs that address the need for operational efficiencies and engaged fans in sustainable behaviors. Attendees will have an opportunity to discuss existing waste management challenges and learn strategies for integrating solutions with staff and fan engagement.
Athletes are major investments. What are owners, front offices, trainers, and athletic directors doing to protect their most precious assets? As cities, owners, and front offices aim to be more sustainable and cut energy related expenditures, this session will discuss how teams are tracking player health and healthy work environments.
In 2016, New York Giants' starting tight end Daniel Fells career was negatively impacted due to a staph infection. The year prior, three critical players from Tampa Bay were diagnosed with MRSA. Sports facility professionals are being asked to implement technologies that provide health and wellness benefits. During this round table session, attendees will learn about current trends in designing and tracking for health and wellness of sports venue occupants.
With the distinctive ways in which universities are structured, comes a distinct set of challenges. In many cases, the distinct campus departments of sustainability and athletics typically do not work together. Bridging this gap between sustainability and athletics opens a multitude of innovative and cost-effective opportunities that can accelerate sustainable change across a university. Aligning and engaging all stakeholders is crucial to building meaningful partnerships, developing effective initiatives, and completing important projects.
Join campus sustainability and athletics professionals to share and learn tactics and strategies that support campus-wide sustainability goals through collaboration with an athletics department. Speakers will highlight case studies of universities across that country that have successfully implemented sustainability-athletics partnerships that reduce environmental impact, promote efficiency, and engage key campus stakeholders.
15 years ago, using data and analytics to drive strategic decision-making in sports was a fringe fad with few adherents. Now, every major professional sports team either has an analytics department or data expert on staff. Similarly, 15 years ago, very few parties in commercial real estate were using data and analytics to manage their sustainability activities (cost and consumption analytics for energy, water, waste).
Today, progressive building owners and managers are using data and analytics to reduce cost and consumption, thereby increasing net operating income and asset value, and to obtain green certifications to promote to stakeholders. While statistical data have revolutionized how sports are played, teams are built, and performance is measured, very few organizations are actively using sustainability data to drive strategic decision-making at their facilities.
This session aims to explain the different software and hardware technologies that enable sustainability analytics, discuss their benefits and drawbacks, and help teams and facility managers make sense out of an increasingly crowded and complex marketplace.
Sporting events bring millions of guests together each year. With such a large platform, there is a huge opportunity to reach fans through sustainability-focused initiatives and programs highlighting the most critical environmental issues. Fan engagement is an important component to any sustainability program. When venue operators and sports teams collaborate, they have greater visibility and can cast a wider net to create fan engagement opportunities during and after events.
During this panel discussion, we will focus on how venues and teams across different ownership and management scenarios can work together to create positive impact in their local communities. Each of these scenarios will present various opportunities and challenges to mobilize venue operators, fans, and communities to take a deeper look at environmental issues like GHG emissions, water conservation, and waste diversion.
Sporting events and broadcasts that move around from city to city or take place every few years, have an opportunity to positively impact the communities with which they interact. ESPN College GameDay and the Phoenix Final Four Host Committee have found innovative ways to build sustainable operations, often from the ground up, and leave a positive legacy in the host cities. When it comes to building a story that fans can engage with, IRONMAN Boulder and the City of Eugene (U.S. Olympic Track-and-Field Trials) are examples of how partners come together to encourage fans and athletes to embrace environmental and social responsibility.
This session will focus on the challenges associated with temporary sporting events and broadcasts, explore solutions for reducing environmental impact, and provide examples of engaging the local community to enhance fan experience and encourage lasting behavior change.
Any sports entity, big or small, can engage in sports-greening across all aspects of their operations. However, some organizations with less capital or buy-in often require creative solutions that leverage existing resources to achieve their sustainability goals. One tactic proving successful, is through effective stakeholder engagement within team operations and across the public and private sector. Using sustainability-focused partnerships allow teams to engage their community and improve the fan experience, all while promoting cost-saving tactics that reduce environmental impact.
This session will highlight how minor league and development teams are using the power of partnerships to develop and grow sustainability initiatives that promote their triple bottom line. Speakers will highlight strategies for building a thorough sustainability program across an organization and discuss the importance of involving all stakeholders across their organization to create an embedded culture of sustainability that reaches deep into the local community.
Sports have tremendous power in influencing communities, both locally and globally, and they draw attention the some of the greatest issues of our day. Sports can leverage this influence to empower their fans to make positive changes in their lives that promote environmental and social stewardship. This session will explore examples of such initiatives across the sports greening movement, including how to leverage an organization's resources and partnerships to create programs that elevate greening their own operations, while capturing the attentions of their fans and encouraging them to follow the team's lead in adopting sustainable behavior practices at home, work, and play. How can members of the Green Sports Alliance continue to share and learn better practices in fan engagement around these issues? This workshop-style session will provide attendees with an opportunity to come together to share, learn, and discuss strategies for creating effective, environmentally-focused fan engagement. Session leaders will provide an outline of steps for designing, implementing, and measuring fan activations. Finally, attendees will gain insight into what motivates a sports entity's fans to adopt environmentally and socially responsible practices and how to measure and track change using existing resources.
Blurring the lines between indoor and outdoor venues can create challenges with maintaining a comfortable environment for occupants. A panelist of industry experts will share what they have learned from sports venue projects, including arenas, stadiums, and training facilities, where thermal comfort challenges vary as much as their respective climates.
Speakers will examine trends across venue design and ventilation systems that improve comfort and reduce environmental impact. Case studies will include new venues (US Bank Stadium and Golden 1 Center), a new training facility (Virginia Military Institute), and a venue under construction (LA Stadium).
Finally, attendees will have the opportunity to examine the large exterior door feature at the Golden 1 Center and the ventilation strategy used to efficiently condition the seating bowl when the door is open.
A sustainability program is more than efficient lighting and recycling bins. To truly make an impact, an organization must go beyond building upgrades to create a culture of sustainability and innovation within the organization and the community. Since 2003, the Philadelphia Eagles “Go Green” program has been leading the NFL with their sustainability efforts. Taking the program further, they are launching their “Go Green 2.0 Sustainability E.C.C.O. System.” Four states away, the Green Bay Packers are embarking on a project to engage their community with the development of the Titletown District. This 34-acre development adjacent to Lambeau Stadium will be a park with year-round, diverse programming featuring fitness-related activities and cultural opportunities for fans and the community. During this session, representatives from the Philadelphia Eagles and the Green Bay Packers will share their tools and lessons learned for engaging their organization, communities, and fans to further their respective sustainability goals. Attendees will learn strategies for moving beyond the stadium, identifying community needs, and creating a culture of sustainability.
Sponsorship activation that engages communities, fans, and employees around social and environmental initiatives advances sustainability, provides brand authentication, and leads to a positive return on investment. Fans and employees are looking to align with brands that have shared values, including environmental stewardship, diversity, inclusion, and community engagement. Through activating corporate social responsibility initiatives via sports sponsorships - sponsors, teams, and athletes each play a part in engaging fans to promote positive behaviors and build fan loyalty.
This panel presentation incorporates sustainability, sports, sponsorship, and marketing expertise across motorsports, sports leagues (NBA, WNBA, NHL), and golf; translating individual knowledge and experience into useful insights on purpose-driven sponsorship platforms and activation. Panelists will share examples of purpose-driven activation and inform on ways to promote sustainability objectives utilizing sports assets, including athlete engagement and integration of performance metrics to track ROI.
The golf industry, worth an estimated $70 billion and known for its rich history and tradition, is now becoming one of the leading innovators in finding sustainable solutions to some of the toughest environmental problems faced today. Golf clubs and tournaments play critical roles in reducing environmental impact and leveraging operations and partnerships to enhance green spaces for local communities.
This session will feature case studies in golf ranging from tournament operations to the first corporate social responsibility report published within the North American golf industry at The Olympic Club. Speakers will discuss ways in which operators and sponsors are coming together to reduce the environmental footprint of operations across a diversity of management paradigms. Finally, attendees will learn how the PGA is building a comprehensive sustainability program to support continued growth in long-term solutions promoting efficiency and community engagement.
While new, innovative stadiums and arenas open each year, many sports venues tend to be older, less modern structures that require consistent upkeep and maintenance. Through the lens of sustainability, sports venue operators are developing strategies that enable them to “tune up” their stadium or arena in ways that encourage innovation, promote efficiency, and preserve traditions.
During this session, attendees will learn how existing venues ranging from over 100-years to 8-years of age are finding sustainable solutions to modernize venue operations. Speakers will highlight the obstacles they overcame, ranging from limited capital to challenging infrastructure, and the strategies used to achieve greater sustainability success. Join operators and partners from Wrigley Field, KeyArena, American Airlines Arena, and Citi Field to learn more.